The hand-crafted affordable bike brand from Amsterdam, asked us to help them launch their first electric bike and rebrand their flagship store. The full case study will soon be available here. This project was brought to life in 3 phases. A teasing platform, an electric e-commerce website and the rebranding of their flagship store. From conception to design and motion design, it took us 8 months and 6 team members to nail it! With the help of Askphill, the ecommerce was migrated to a headless Shopify Plus environment, improving the overall performance as well as the operational flexibility.