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We were responsible for the development of the website in close collaboration with the Coterie teams. We migrated from a native Shopify setup to a Shopify Plus Headless solution using Vercel, Sanity with React, and Next.js. The goal was to create an immersive website with a clear focus on performance, load time, and conversion.

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To support our message and our website concept, we were in charge of content production. Imagine a two-day photoshoot involving 18 babies and four families to create lifestyle and e-commerce content. In collaboration with photographer Johnson Lui, we made it happen! We also produced full CGI videos to showcase all the specificity of those diapers.

Coterie, a cutting-edge American D2C brand, is revolutionizing the world of diapers. Through innovative composition and subscription services, they are making a significant impact on the lives of parents. Our team successfully completed a full replatforming on a Headless Shopify Plus setup, from conception, photography, and 3D asset production, to e-commerce UX/UI design and technical implementation.

Shopify Plus

Content Production